You have decided on a category and have niched down to a viable entry point. It’s now time to find a name for your blog. But are blog names important?

The short answer;

YES – extremely!

Why are blog names so important?

There are many reasons why finding an excellent name for your product (blog) is essential. An effective name;

• Acts as the cornerstone of your blog’s branding,
• Fosters a lasting and memorable first impression,
• Defines your market position,
• Cultivates your identity, showcasing your personality, uniqueness, and essence.
• Focuses your thinking,
• It is memorable and sticky and simplifies promotional activity,
• Engenders an emotional connection,
• It helps to efficiently communicate a concise message of your ethos,
• It is easy to share with others,
• Helps to build trust and credibility.

What are the features of a good brand name?

• It’s sticky, i.e., it is memorable and sticks in the target audience’s mind,
• It is meaningful, i.e., it communicates something about the essence of the product,
• It is unique. It stands out from your competitors and helps to differentiate you from your competitors,
• It is flexible enough to accommodate future growth,
• It is simple, easy to spell, and pronounce,
• It does not confuse your target audience,
• It is likable, i.e., it creates a positive emotional response,
• It is legally available, and,
• It is culturally sensitive.

Indeed, you can create a popular site without an exceptional name, but a well-chosen name can significantly enhance your blog’s marketability. 

Learn from the great magazines of the past.

Magazines are the blogs of the pre-internet era. A collection of articles (posts) within a specific category designed to inform and entertain a target audience. And that is precisely what your blog is.

Consider the great magazine names highlighted in the image above. Notice how the names define the product, succinctly positioning it in the consumer space that it targets.

These names are simple, yet they capture the magazine’s personality and define its content. It’s no fluke that great brands have great names. The name represents the brand’s personality, look and feel, and content. This is what a brand is. It’s a promise. A promise to deliver what people have come to expect from it, and by remaining true to itself, people can buy that magazine with confidence.

Consider the National Geographic, for instance. Renowned for compelling stories and stellar photography, readers purchase it knowing it will fulfill these essential aspects. Should it falter, readers’ trust would erode, and its readership would dwindle.

To conclude

While these are some of the greatest magazine brands ever created, let this be your aspiration in the blogosphere. It can be challenging to find the right name for your blog. Yet getting it right will help keep your content creation on brief, ensuring that your target audience comes to understand exactly what you are about. It’s worth spending quite some time finding this vital branding element.

Don’t just create a blog; create a stella product, a product that becomes a formidible brand – whether its an online magazine website, a YouTube channel, or a podcast radio station . People come back to great products, they are like magnets. With this mindset, success is within reach; anything else is just luck.

Finding a great name can be difficult and time-consuming. As a brand manager, I delved into atlases, scoured thesauri, and perused ad agency image catalogs for inspiration.

Discover these strategies and more for selecting your blog’s name in the complimentary first module of the System 6 course here.