THE SHORT COURSE or MODULE 1
The short course contains all the detail you need to get a blog up and going quickly. It also includes the free
Choose A Category
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Naming
What’s in a name?
Everything!
Creating a name that is sticky and communicates what you are about is difficult but important in ..,
These techniques will help you get there.
Get Online
This course will teach you how to get onto the internet. You need someone to host your domain name and your website. Once this is all down you are ready to design your site and write your first articles (posts).
WordPress
WordPress is the professional standard. I can’t imagine using anything else. A huge amount of online resources make it your best choice.
This course will give you a basic working knowledge of the WordPress system and how it works.
Build Your Site
Its time to choose a theme set it up to your liking and create a preliminary post. At the end of this course, you will know how to add posts, categorize them, and publish them.
Article List
What am I going to write about?
Developing an”Article List” of ideas will keep you going in the start. But there is more to it than you think.
These tips will get you started.
Write 2 Posts
Just do it.
Your first article for some can be a daunting and difficult thing to do. But after you have written two I guarantee you will see how easy it is. These tips will help you get your first two posts published.
Basic SEO
Content is king.
But there are some other things that can help Google and others find and rank your content.
Basic Marketing
Its time to let the world in. In this course, you will launch your blog and begin the process of telling the world that you are here to be found.
Monetizing 101
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Set Up a Subscribe List
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Plugins
This course will introduce you to the plugins and add-ons that I think are essential.
These tools can make much of what you need to do automatic so you can get on and do what you must do – write.
THE FULL COURSE
Creating a great blog will benefit greatly from doing your planning upfront. You must have a clear purpose and direction that will drive your blog to be the best. Remember we aren’t doing this just because we want to write about the subject we love, we are doing it because we want others to read it!
So do what the professional marketers and publishers do – “plan your success”. It will mostly be about the content, but if that content is wrapped in a beautiful site it will be more appreciated, will rank better, and will drive readers back to your site.
A successful brand/blog is linked to because the user (reader) will come back often, will subscribe to your newsletter so they don’t miss updates and will tell others about you.
Remember;
“Repeat business is good business”!
MODULE 2 – BUILDING A BRAND
Business & Marketing Plan
This is where you HAVE to start. Getting this right will make all the next steps easier.
This simple to follow format will help you write your plan and ensure your idea stays on brief.
Opposition Research
Why research your opposition?
You are all competing for the first page and its a zero-sum game. You have to be better than them and research will help you further develop your marketing plan to make sure you are unique and competitive.
Psychology of Color
Color impacts how we subconsciously think.
Getting this right can make a significant impact. The psychology of colour might surprise you.
Post Structure
Your content is your product. It’s not enough to just write about the topic you have chosen, you need to choose your style that will brand you, that your readers will know and love. What the structure of your logs will be, what categories will you use and what other techniques can you use.
Fonts
Like color the correct font can make a big difference.
So often taken they can turn an ugly blog into a stunning one instantly.
Readability is key but the subconscious messages your font sends a reader is worth the trouble of choosing the right one.
Your Logo
Now you have chosen your components you are ready to build your logo.
This will come to represent your brand so it is worth doing well.
Advanced Site Building
Great design is a part of the appeal of your site.
It’s worth spending the time and effort. Advanced design principles and development tools that will help.
Learn By Example
Study these sites.
See if you can learn from them. These guys are good. If you see other sites that you really like, stop and analyze it. Why is it so good?
There is nothing wrong with copying.
Resources
Examples of using the throy and tools of the previous course on color to help you visualize creating your own.
Category Assessment
Is my category a goer?
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Advanced WordPress
Tips and tricks that will enable you to build a superior more pleasing site for your readers. It all helps enhance and build your brand.
MODULE 3 – WRITING POSTS
You have done the hard work, written your plan, created all the brand resources you are going to need and created your timeline. You are ready to hit the internet.
But first – a quick work on habits and timing.
STICK TO YOUR PLAN. Stay on target with the timeline that you have written. This is important. Do not fall behind. If you do, catch up. If you get ahead even better – stay ahead.
The easiest way to stick to your plan is to develop habits. Time-bound habits. Habitual people achieve a great deal more than non-habitual people. If you don’t like time habits then learn to like them. Here’s what I mean. You might develop a plan like this if you are a full-time worker and you are developing a blog to earn extra money or one day move full time to your blog then your plan might look like this.
Monday to Friday – home at 5.30 pm – make coffee sit at the computer and work on your blog for 2 hours. 7.30 pm break for dinner and some TV. 8.30 to 10 pm work on your blog.
Saturday, Sunday 9 am-11 am work on the blog. 11 am to 1 pm go out to lunch, meet friends, whatever. 1.30 pm to 3.30 pm work on the blog. 3.30 to 4 pm rest, read, go for walk. 4 pm to 6 pm work on the blog. Evenings – go out with friends.
This might not be your plan but it does represent what you will need to put in if you want to succeed. Sorry – There are no get rich quick schemes. Wealthy people work hard.
The Post
An anotomy of the typical blog post, the types of blog posts, and the way to getting started. The SEO rules that every post needs to conform to.
Writing Posts 101
Using images to enhance your blog is essential to creating a great blog/brand. The human is a visual animal and so images used well can grow your blog.
Writing Posts 102
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Writing Posts 103
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Adding Images
Using images to enhance your blog is essential to creating a great blog/brand. The human is a visual animal and so images used well can grow your blog.
Adding Video
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Screen Capture
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Post Page Design
How to design your post to keep people on your post and to encourage them to stay at your site.
how many ads
where to place them
MODULE 4 – MARKETING
How do people find my site and posts and how do I keep them coming back?
You have created a great blog now its time to get found.
Customer Research
Know your customer. Understanding your reader, their needs and wants, what is currently important to them is crucial to the success of your blog.
This course will give you the skills to stay in touch with your customers.
Opposition Research
Opposition Research
Blog Targeting
Target your customer’s needs.
This is where your research comes into its own.
SEO
SEO, (Search Engine Optimization) is simply helping search engines find and rate you.
Also called on-page SEO, it is the things you must do so that Google and others can assess how good your material is. But it is only partly the answer.
Backlinks
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Market Research
You must track your performance, refine your offer, improve your posts, gather the data that will help you make better decisions and send you to the top.
This course will show you the right metrics to track, what they mean and how you can use them to your benefit.
Marketing 101
How do I drive traffic to my site?
Marketing is the things you do to get found on the internet independent of the Google search engine rankings (SEO).
Marketing 102
Tip and tricks
Advertising
Paid Advertising
Depending on your site there can be a good case to ay for advertising – whether Google Ads or others. Sell products like eBooks or other products you attach to your blog.
Build Lists
Building a list enables you to stay in touch with prospects and keep clients happy.
Send them newsletters of offers that will grow your business.
Newsletters
Developing a list of devoted followers will help build your brand. Keep them up to date with the new posts.
EDM
Electronic Digital Mail (EDM)
Marketing campaigns based solely on sending email to your curated lists can be effective and very annoying. Make sure you get it right.
Ask Your Customers
Research them, ask for their opinions etc. But be honest – don’t use research as a selling technique.
Social Media
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Pinterest can be a great source of traffic. Driven by images it is a ..,
Quora
See the article in C: directory
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Linked In
Advanced marketing techniques when you are up and going.
Publish authoritative white papers
Add value to your site to bring back readers
YouTube
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Forums
Reddit and others can
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White Papers
Publish authoritative white papers
Adding Value To Your Site
Add value to your site to bring back readers
Marketing 103
Advanced marketing techniques when you are up and going.
MODULE 5 – MONETIZE
Now all the hard work can begin to pay off.
You have created a great blog now its time to monetize.
Selling Advertising 101
Begin with Google Adsense will get you earning quickly. This course will take you through the entire process of getting set up and placing ads on your site.
Selling Advertising 102
Supercharge your Google Adsense. Exploring the advanced Adsense methods Doubleclick for Publishers (DFP) and AdX – the advanced methods of Adsense.
Selling Advertising 103
The aggregators can zoom your advertising dollars – but there is a catch, of course.
Affiliate Marketing
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Open A Shop
Whether it is cooking utensils, appliances or eBooks its possible to seel online once you generate traffic.
Create, buy or acquire products you can sell on your website that are related to your blog. Maybe personalized knitting needles at your knitting blog.
There are many many ideas.
Selling Tips and Tricks
Ideas from salespeople to help you move product
Members Area
Add a paid members-only area to your site
The best one on one discussion you can have with a prospect.
Especially if you have curated a quality list.
Sell Your Service
Create a service linked to your blog. Become a consultant – in anything. If you already have a service then you need to create a blog to drive customers to your business.
Some easy business to start online.
The Free Course Upsell
Start with a free course then, leave out the vital details then sell the detail.
It can work a treat even if it feels a bit icky.
Build Lists To Sell
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Sponsored Posts
Write blogs for your sponsor and post them to your blog.
YouTube
Monetizing YouTube means first building a following.
Create a Course
Create a Course that you can sell. There are many opportunities here. Maybe a beginners sewing course, photography course.
Drop Service Business
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eBooks
Write and sell eBooks
MODULE 6 – THINGS YOU MUST DO OFTEN
Do these things all the time to maximise your success and minimise pain.
These are the things that you need to do often. You cannot be a successful blogger without these things.
Write Often
Publish or perish; such is the catch cry of the university lecturers. As important as it is for them it’s doubly important for you.
Imagine your favourite magazine comes out next month and the only thing it has is a front-page and a logo.
Generate Ideas
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Backup
Backup is essential. Loosing all that hard work can be soul destroying. There are two options; the free option or the paid. The choice is yours but do it!
Research SEO
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DO Marketing OFTEN
Do something every day to get yourself known. Whatever your plan says you should be pursuing do it every day. Don’t waste that time on the bus to work, Answer Quora question, post a question, comment on other pages; anything, but do something.
Press The Save Button Often
There is nothing more soul-destroying than losing your work. Even half an hours of work annoys me. You have just finished that perfect post or a paragraph of just the right words and the internet drops out, your computer hangs or whatever.
Save Often!