SYSTEM 6
The mega marketing course for bloggers
You can study the courses in any order that is appropriate to you. However follow the action plans to build a blog from scratch or enhance one you have already started.
ACTION PLAN 1
Contents
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3
MODULE 1 – JUST GET GOING (Start It!)
Introduction
READ THIS FIRST.
In this course, we explore the necessity of marketing knowledge, the significance behind the name ‘System 6’, and delve into the pros and cons of pursuing a blogging career.
Chooseing a Niche
Finding the right niche is crucial in blogging; it aligns with your passion, meets market demand, and sets the foundation for a thriving, impactful online presence.
Finding The Right Name
The correct name captures your essence, attracts the right audience, and makes a memorable first impression. Its your brand, and its important.
How to Get Up and Going
Hosting your domain name, your website, and your email is the beginning. Once this is all done you are ready to design your site and write your first posts.
WordPress 101
WordPress is the professional standard and your go-to for a blog site. The dashboard is covered in this course.
If you already know WordPress then you can skip these courses.
WordPress 102
At the end of this course, you will have your basic site set up with a home page, blog page, and basic formatting complete.
WordPress 103
Now let’s learn how to add posts, create pages, finish off our site, and launch.
WordPress Plugins
These are extras that add power to your WordPress site. There are thousands, many of them free and essential.
How to Create an Article List
What am I going to write about? Develop an”Article List” of ideas that will keep you going. There is more to it than you think. These tips will get you started.
Write Two Posts
Just do it. The first post for some can be a daunting and difficult task. But after you have written two I guarantee you will see how easy it is. These tips will help you get your first two posts published.
Google Analytics
Tracking your progress is essential so you need to learn some basic Google Analytics skills to get you going.
Start With Basic SEO
Being found and ranked by Google is important. Search can be one of your most important channels. These basic tips cover much of what you will neeb.
Plan To Monetize
When you begin the opportunity to monetize is limited. You need to build authority and an audience. But planning for the future will ensure you are ready.
MODULE 2 – BUILD YOUR PRODUCT – CREATING CONTENT (Build It!)
Building A Product
Your blog is a product. You must build a complete resource that your target audience highly values. Great products are like magnets that people want to come back to. Great content is only part of the equation.
Advanced Article List Development
These advanced topic creation ideas and structure will help you prioritize what content to create and when.
Content Creation
You have to make quality and stamp it with your authority and USP. This course explores the anatomy of a typical post and introduces a post formula that makes writing posts easy.
Add Value To Your Site
Making your site more valuable to your niche audience is easy and brings readers back. Here is how to do it.
MODULE 3 – BRANDING YOUR PRODUCT (Brand It)
Branding
What is branding and why is it so important? Creating a brand is the power step in marketing. It gives you an identity that you can leverage and provides efficiency when promoting.
Color
Color impacts our subconscious. Getting this right can make a significant impact. The psychology of color might surprise you and is the first step in creating your brand.
Fonts
Like color, fonts can make a big difference. They can turn an ugly logo and blog into a stunning one instantly. The subconscious messages your font signals are powerful. Choose the right one.
Create Your Iconography
Now you know your colors and fonts creating a logo and other members of your branding iconography can begin.
MODULE 4 – MARKETING (Promote It)
Marketing
Marketing is NOT just promotion – it is the cornerstone of everything you do. Building products and promoting them is the essential skills you must master.
Write Your Marketing Plan
Success is driven by a planned approach. Start with this SIMPLE 3-page TEMPLATE and get you going quickly. YOU MUST START DO THIS NOW!
Keywords and Keyword Research
Keyword analysis is one of your best sources of audience research. It tells you what your audience is interested in and how they search for it. You must do it!
Opposition Research
You need to be different and better. Knowing your opposition and watching them carefully will help you to build a better product, watch for threats and dominate the niche.
Market Research
Know your customer, know your market and track your performance. These are essential must-knows for creating a successful business blog.
Advertising
The secrets of advertising are essential in cutting through the clutter. Almost everything you do is an ad whether it’s a snappy title, a catchy snippet, or a Facebook post. Getting noticed is key.
Copy Writing
Writing copy is closely related to advertising and is a skill that will accompany your advertising efforts. But it’s also more than that.
The Landing Page
This can be the cover of your magazine or the destination of much of your advertising effort. It converts your prospects and turns them into customers.
SEO and Organic Search
Ranking on the first page of Google search results can really supercharge your growth. But it ain’t easy!
Paid Search and SEM
Paying for search engine positions can drive your success. But it needs to be disciplined and on budget.
Social Media
This general introduction will give you the knowledge required to construct a marketing strategy on the many social media channels available
Building Lists
Email lists are still one of your most powerful promotional tools. They enable you to engage with prospects and keep clients happy. Doing it well is critical.
EDM & Newsletters
Electronic Direct Mail (EDM) and newsletters are one of the best forms of promotion. They can ensure a steady flow of page views, or launch an effective affiliate career. The uses are many.
MODULE 5 – MONETIZE (Monetize It!)
Now all the hard work can begin to pay off.
Selling ads 101
Beginning with Google Adsense can get you earning quickly. Not necessarily a lot buts it’s a good place to start. This course will take you through the entire process of getting set up and placing ads on your site.
Selling ads 102
Taking the next step up in selling advertising space means working with ad networks and other services. This course will help you take that step.
Affiliate Marketing
Affiliate marketing is still one of the biggest opportunities for monetizing your blog site. People love to read reviews before they buy.
Digital Products
Building and selling digital products like eBooks can be lucrative and evergreen. Templates, planners, and even apps can increase your revenue and the value of your site.
Build Lists to sell
If you are in the right niche companies will pay you to develop email lists for them. But it has to be a niche where your list is valuable to a significant industry player.
