COURSE n – USING INFLUENCERS

INTRODUCTION

Influencer marketing” — where a celebrity gets paid to mention a product or service (normally through a blog post, YouTube video or Instagram post) — has taken off. And a lot of influencers aren’t your typical celebrity who made their name on TV or in sports, but rather someone who has built their reputation entirely through online activity.

I suspect that the power of transference is even stronger with online influencers than normal celebrities, simply because their product promotions seem more authentic, and because their followers feel a greater personal connection to them than a distant Hollywood elite.

Until fairly recently, influencers didn’t even have to disclose to their fans that they were getting compensated for hawking a product. This is changing quickly, however, as the FTC has now issued guidelines (and threatened penalties) that require upfront disclosure. Influencers, of course, aren’t too happy about this, because disclosure won’t help their ad revenue (To see a funny take on how they’re reacting, watch this YouTube video from Lilly Singh starting at 4:02.):

CHAPTER 1

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CHAPTER 2

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CHAPTER 3

TASK

Do this now!

Write down, or type into your post, the topic heading in capital letters at the top of the page.

This may change after the next two sections but get started.

NOTE

Interesting note or point

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Important!

Make this a habit and start doing it now

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