EMAIL MARKETING
INTRODUCTION
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ENGAGEMENT
It all begins with the subject line.
Like any add, the first step is to have to stopping power. This means the subject line of your email has to be well crafted. It’s your one and only chance of getting opened. Consider these two openings.
Only send something well targeted to your target audience. You need to add benefit to their lives not just cram up their mailbox with junk. If you are a valued email you will not get unsubscribed, you will get opened and read.
5 ways to boost your job prospects when going for an interview.
How to be charming and interesting in the job interview (better than this)
Which one would stop you. Yes, number one – which is why these x number of ways emails are so common these days. They work. You are promising something straightforward and potentially rewarding.
METHODS
Retargeting –
Let’s say you’ve collected email addresses from people who asked to join a waitlist for one of your products. There’s a week left until the product launches, and you can see that a number of people on the waitlist still haven’t purchased. You can filter out the people who have already purchased, then create a video ad or carousel ad announcing that the launch date is closing in and encouraging them to make a purchase decision.
This lets you use Facebook to create another touchpoint to convince people to take action. In this way, you can use your email list not just to stay in touch with people, but to create targeted Facebook ads that help those people become customers.
ADVANCED METHODS
Personalization – tailor your message to the prospect, don’t just add their first name. Really cool app.
A sophisticated email marketing system that can tailor messages to your targets depending on where they are on the customer journey.