Bounce –
IP Adress – a unique address that points to a device on the internet. It is a set of 4 groups of up to 3 numbers that are separated by dots. So the following are IP addresses. Google’s is 142.250.68.14. This is the IPv4 method. Because it does not generate enough addresses to meet the worlds need a new system known as the IPv6 was introduced. It contains 8 groups of hexadecimal numbers and looks something like this – 2602:0445:0000:0000:a93e:5ca7:81e2:5f9d. There are 3.4 x 10 to the 38 potential addresses in this system, a very big number or a google.
Lead Magnet – a giveaway or other incentive that entices visitors to register their contact details with you. Also known as a “bribe to subscribe” offer. Used to help build lists. Examples could be a free eBook, or a discount price etc. If well used and targeted they can generate a lot of targeted leads. If poorly used they can be wasteful and annoying, potentially harming your brand.
Logo –
CTA
Lead Magnet
GDPR
CAN-SPAM
Outreach – (programs)
Pageviews –
Tag (html) – HTML (hypertext markup language) are element labels surrounded by angle brackets that define the content between them. They are used to build the web pages that you see on the screen when you go to a webpage. An example is the heading 1 tag which tells the browser that it is a level one heading and to format it the way this element is defined in the CSS code. <h1> This is a heading </h1>
Tag –